We’ve worked with 100%Open to promote the launch of a global fintech start-up competition for UBS to identify technology innovations that could transform the financial services industry. The team developed a global social media campaign to achieve the necessary critical mass of high quality applications and maintain buzz in the fintech community throughout the campaign.
- In 6 weeks the competition secured 600+ applications from 52 countries
- The social media campaign reached over 6m Twitter accounts and had exposure to over 80m Twitter users
- 15-20% of all social media discussion around #fintech being about the competition